BX Expansion™ enables customer-facing teams to deepen relationships within existing accounts by staying visible, relevant, and valuable throughout the customer lifecycle. By leveraging social engagement, warm introductions across the customer’s internal network, and thoughtfully shared content tied to evolving business priorities, sellers reinforce trust and uncover new opportunities. The result is a proactive account expansion motion that strengthens loyalty, accelerates cross-sell and upsell conversations, and grows revenue with the customers who already believe in you.