BX Activation™ ensures every customer-facing employee shows up on LinkedIn as a credible peer to the buyer, with a profile that reflects the company’s value proposition, competitive differentiators, and customer proof points. Showcasing their own professional credibility and experience signals to the buyer that it's worth their time to engage. Consistently posting the right blend of corporate, industry, and personal content, actively influences how buyers perceive them, shaping trust, familiarity, and the likelihood of meaningful conversation.