Trusted by the world's most recognized brands
“Numentum helps organizations thoughtfully and intentionally acquire the skills to help sellers interact with buyers in a predominantly digital-first world.”
MARY SHEA, PRINCIPAL ANALYST, FORRESTER
LinkedIn Activation
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Course Objective:
Enable customer-facing professionals to create LinkedIn profiles that effectively combine brand messaging with a personalized presence, fostering buyer confidence and boosting conversion rates from outreach to conversation.
Target Audience:
Customer-facing professionals, including SDRs, BDMs, AEs, AMs, CSMs, and Sales Leaders, who interact with buyers and clients.
Duration:
2.0 hours
Learning Outcomes:
By the end of this course, participants will have:
Integrated essential brand and messaging elements (e.g., value propositions, competitive differentiators, and customer success stories) into LinkedIn profiles while conveying authenticity.
Established a credible and relatable digital presence that resonates with buyers.
Implemented profile updates that support increased conversion rates by fostering immediate trust and familiarity.
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Course Objective:
Equip customer-facing professionals with skills to strategically grow and influence their networks, posting purposefully to reflect brand value while building trust and credibility.
Target Audience:
Customer-facing professionals (SDRs, BDMs, AEs, AMs, CSMs, Sales Leaders)
Duration:
2.0 hours
Learning Outcomes:
Expand and engage a professional network aligned with sales and support goals.
Post effectively using Numentum’s 50:40:10 rule: corporate content, industry thought-leadership, and humanizing personal content.
Build and nurture relationships that can be leveraged for introductions and opportunities.
Planning & Collaboration
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Course Objective:
Teach participants how to strategically engage with industry events before, during, and after to optimize return on investment, create meaningful connections, and ensure an impactful attendee experience.
Target Audience:
Sales professionals, marketing teams, and customer-facing roles responsible for event preparation, engagement, and follow-up.
Duration:
2.0 hours
Learning Outcomes:
Develop a pre-event strategy to build interest, set up meetings, and prepare engagement plans.
Execute effective engagement tactics during events (both on-site and remotely) to foster meaningful connections.
Implement structured post-event follow-up to convert connections into opportunities and measure ROI.
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Course Objective:
Enable participants to conduct in-depth corporate research for customer and target accounts, informing tailored outreach strategies and strategic account planning to align value propositions with business priorities.
Target Audience:
Sales and account management professionals (SDRs, AEs, AMs, Sales Leaders) who engage in account planning and strategic outreach.
Duration:
2.0 hours
Learning Outcomes:
Conduct corporate research to enhance outreach (warm introductions, social engagement, direct emails).
Map value propositions to account-specific strategic priorities and business challenges.
Use relationships, alumni, and network insights to uncover challenges not publicly available.
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Course Objective:
Teach participants to strategically collaborate across regions through effective planning, pursuit strategy alignment, and relationship mapping to maximize collective resources and drive unified business outcomes.
Target Audience:
Customer-facing teams, cross-functional roles, and leaders engaged in cross-regional projects and strategic pursuits.
Duration:
2.0 hours
Learning Outcomes:
Develop cohesive team plans that align regional efforts with strategic objectives.
Establish a pursuit strategy that leverages regional strengths and resources.
Map and leverage team relationships across regions to enhance opportunity generation and deal progression.
Pipeline Generation
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Course Objective:
Equip participants with strategies to engage and qualify inbound leads quickly and effectively, moving them through the funnel to create new pipeline opportunities.
Target Audience:
SDRs, BDMs, AEs, and customer-facing professionals handling inbound leads and tasked with generating new pipeline opportunities.
Duration:
2.0 hours
Learning Outcomes:
Rapidly qualify inbound leads to determine interest level and potential fit.
Use tailored messaging and engagement techniques to nurture leads and move them toward conversion.
Implement follow-up strategies to keep inbound leads engaged and increase conversion rates.
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Course Objective:
Guide customer-facing professionals in optimizing LinkedIn Sales Navigator to identify, prioritize, and engage target accounts effectively, leveraging relationship data and corporate research.
Target Audience:
Sales teams and customer-facing roles (SDRs, BDMs, AEs, AMs, Sales Leaders)
Duration:
2.0 hours
Learning Outcomes:
Set up and customize Sales Navigator to align with annual target account goals.
Identify and organize target accounts and buying personas using actionable lists.
Use Sales Navigator for collaboration, ensuring alignment with colleagues on outbound efforts.
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Course Objective:
Teach participants advanced Sales Navigator techniques to strategically identify and engage with change agents, alumni, and advocates within target and customer organizations, strengthening relationship pathways and increasing the likelihood of successful sales pursuits.
Prerequisite:
Completion of LinkedIn Sales Navigator Optimization or equivalent experience
Target Audience:
Experienced customer-facing professionals (AEs, AMs, Sales Leaders) looking to deepen engagement strategies through advanced Sales Navigator features.
Duration:
2.0 hours
Learning Outcomes:
Identify and leverage change agents, alumni, and followers as potential advocates or coaches in sales pursuits.
Build rapport with strategic connections (company alumni, school alumni, previous customer contacts, followers) to foster support in target organizations.
Create lists and engagement strategies tailored to each type of contact for streamlined outreach.
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Course Objective:
Enable participants to utilize their extended network strategically to secure warm introductions to buyers and influencers at target accounts, optimizing conversion rates through a structured, high-precision approach.
Target Audience:
Customer-facing professionals and sales team members (SDRs, BDMs, AEs, AMs, Sales Leaders)
Duration:
2.0 hours
Learning Outcomes:
Identify and map valuable connections across colleagues, partners, customers, friends, and family.
Integrate the Warm Introduction Process into automated sequences using Outreach, SalesLoft, or similar platforms, if required.
Execute a high-precision warm introduction process using Numentum’s templates for each communication step.
Select optimal channels for outreach, tailored to the nature of each relationship.
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Course Objective:
Enable participants to connect meaningfully with socially active buyers on LinkedIn, transition online interactions to business conversations, and effectively increase conversion rates.
Target Audience:
Customer-facing professionals (SDRs, AEs, CSMs, Sales Leaders) who engage with prospects and clients via LinkedIn.
Duration:
2.0 hours
Learning Outcomes:
Engage and connect with socially active buyers on LinkedIn.
Integrate the Social Engagement Process into automated sequences using Outreach, SalesLoft, or similar platforms, if required.
Share content that resonates with new connections at customer and target accounts.
Transition conversations from LinkedIn to offline channels to initiate business discussions.
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Course Objective:
Teach participants how to create compelling InMail messages that break through inbox clutter and secure conversations with buyers, especially when warm introductions or social engagement opportunities are unavailable.
Target Audience:
Customer-facing professionals and sales teams (SDRs, BDMs, AEs, Sales Leaders) needing effective direct outreach strategies.
Duration:
2.0 hours
Learning Outcomes:
Create impactful InMail subject lines, formats, and content that improve response rates.
Integrate the Going Direct Process into automated sequences using Outreach, SalesLoft, or similar platforms, if required.
Implement strategies for personalized messaging that resonate with buyers and increase conversation rates.
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Course Objective:
Build participant confidence in creating effective business videos, focusing on production basics, clear messaging, and engaging delivery using accessible, free video tools.
Target Audience:
Customer-facing professionals (SDRs, AEs, AMs, Sales Leaders) new to video communication.
Duration:
2.0 hours
Learning Outcomes:
Understand key elements of video production quality, including lighting, sound, and framing.
Deliver clear, concise messaging aligned with professional goals.
Get comfortable using free video platforms.
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Course Objective:
Enable participants to create personalized prospecting videos that seamlessly integrate into Numentum’s Warm Introduction, Social Engagement, and Going Direct processes, enhancing conversion rates from outreach to conversation.
Target Audience:
Customer-facing professionals (SDRs, AEs, AMs, Sales Leaders) aiming to improve outreach response rates through video in different prospecting scenarios.
Duration:
2.0 hours
Learning Outcomes:
Craft high-impact, personalized videos for each outreach process (Warm Introduction, Social Engagement, Going Direct).
Leverage video to build familiarity and trust, improving conversion rates.
Use free video tools to easily create, personalize, and share videos as part of outreach sequences.
Deal Progression
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Course Objective:
Teach participants how to strategically use marketing and third-party assets to guide buyers through the journey, building confidence and momentum using Numentum's Content Matrix.
Target Audience:
Sales professionals (AEs, BDMs, CSMs, Sales Leaders) involved in direct buyer engagement and deal progression.
Duration:
2.0 hours
Learning Outcomes:
Select and share relevant marketing and third-party assets tailored to buyer journey stages.
Use Numentum's Content Matrix to drive 1-to-1 and 1-to-few engagements that build buyer confidence.
Maintain deal momentum by strategically influencing buyer perceptions and addressing potential concerns.
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Course Objective:
Build participant confidence in creating effective business videos, focusing on production basics, clear messaging, and engaging delivery using accessible, free video tools.
Target Audience:
Customer-facing professionals (SDRs, AEs, AMs, Sales Leaders) new to video communication.
Duration:
2.0 hours
Learning Outcomes:
Understand key elements of video production quality, including lighting, sound, and framing.
Deliver clear, concise messaging aligned with professional goals.
Get comfortable using free video platforms like Vidyard, Loom, Drift, and BombBomb.
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Course Objective:
Teach participants how to create effective pre-meeting videos that enhance buyer preparedness, reinforce brand value, and set a positive tone for meetings, increasing engagement and alignment.
Target Audience:
Customer-facing professionals (SDRs, BDMs, AEs, AMs, CSMs, Sales Leaders) looking to establish rapport and convey key points before meetings.
Duration:
2.0 hours
Learning Outcomes:
Craft impactful pre-meeting videos that introduce key topics, agenda points, and expected outcomes.
Use video to personalize the buyer experience, share value propositions, and address potential areas of interest or concern.
Apply pre-meeting videos as part of broader outreach and follow-up strategies to increase engagement.
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Course Objective:
Teach participants how to create effective post-meeting videos that reinforce crucial points, address buyer questions, and keep the buying process moving by making key information accessible to all stakeholders.
Target Audience:
Customer-facing professionals (AEs, AMs, CSMs, Sales Leaders) focused on deal progression and improving information retention post-meeting.
Duration:
2.0 hours
Learning Outcomes:
Create concise post-meeting videos that capture meeting highlights, clarify next steps, and reinforce the reasons to buy.
Ensure videos are easily shareable with both meeting attendees and non-attendees, preventing delays in the buying process.
Use post-meeting videos to reiterate core value propositions and build buyer confidence for next steps.
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Course Objective:
Teach participants how to create quick, personalized videos to address customer questions without the need for a full meeting, ensuring clarity, engagement, and momentum in the buying process.
Target Audience:
Customer-facing professionals (AEs, AMs, CSMs, Sales Leaders) who handle frequent customer inquiries and seek ways to respond effectively and efficiently.
Duration:
2.0 hours
Learning Outcomes:
Create concise video responses that clearly address customer questions, reduce the need for follow-up meetings, and maintain momentum.
Use video as a tool for enhancing clarity and personalization in query responses.
Select and use appropriate video tools (Vidyard, Loom, etc.) to record and share answers quickly and professionally.
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Course Objective:
Teach participants to create effective post-proposal follow-up videos that reinforce the proposal's value, address any potential questions, and encourage timely next steps, helping to keep the buyer engaged and the deal moving forward.
Target Audience:
Sales representatives, AEs, AMs, and Sales Leaders involved in deal progression and proposal presentations.
Duration:
2.0 hours
Learning Outcomes:
Create concise, compelling videos that reinforce key proposal points and clarify any questions.
Use video to maintain momentum, increase buyer confidence, and reduce hesitation following proposal presentations.
Tailor videos to support decision-making and highlight the unique value propositions of the proposal.
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Course Objective:
Teach participants how to effectively coach and empower internal champions within target accounts to communicate the value proposition, leveraging technology and video for timely, impactful engagement.
Target Audience:
Sales representatives, AEs, AMs, and Sales Leaders who work with internal champions in strategic accounts.
Duration:
2.0 hours
Learning Outcomes:
Coach internal champions on articulating the company’s value proposition effectively.
Use tools like Highspot and Seismic to provide champions with relevant, timely content.
Leverage video to personalize support and enhance the champion’s confidence in sharing information.
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Course Objective:
Teach participants how to effectively build, nurture, and sustain relationships with executives, focusing on delivering value, establishing trust, and positioning as a strategic partner.
Target Audience:
Sales professionals, account managers, and leaders responsible for cultivating executive-level relationships within key accounts.
Duration:
2.0 hours
Learning Outcomes:
Develop tailored strategies to engage and build trust with executives.
Position oneself as a trusted advisor by understanding and aligning with executives' priorities.
Implement regular, value-driven nurturing practices to sustain executive relationships.
What People Are Saying
“Numentum puts our people in the shoes of the buyer versus selling a product. We’ve been able to ramp people to productivity much faster than we would have been able to do on our own. Numentum became a way of working across Sales, Marketing, and Customer Success, generating more than Euros 500m of pipeline annually with predictability quarter-over-quarter.”
— Kirsten Allegri Williams, CMO, SAP SuccessFactors
“This is my second time working with Numentum. My first deployment generated more than USD 500m of incremental pipeline during the first 5 months of the program with a 25% close rate. It was a no-brainer to bring Numentum to my current organization and the impact has been immediate.”
— Ben Elms, Group Director, Vodafone Global Enterprise
“Numentum is the single best investment that I made in our Americas sales team. Sellers have averaged results almost 20% higher and software sales have grown 35% year-on-year.”