Welcome to the Cooley LinkedIn Professional Brand Program
We're excited to partner with you as you strengthen your professional presence on LinkedIn and enhance the way you represent yourself and Cooley on the world's largest professional network.
What’s the program?
The program consists of two live, virtual, instructor-led interactive workshops (60 minutes each) designed to help you build credibility, increase visibility with the audiences that matter most, and leverage LinkedIn as a strategic business development and relationship-building tool.
“The approach is very practical and efficient. We were able to make significant and immediate strides in my LinkedIn presence. A very good use of time.”
Michael Sheetz, Partner and Trial Lawyer, Cooley LLP
Workshop 1
LinkedIn Profile Optimization
Your LinkedIn profile is often the first impression clients, prospects, referral sources, and peers have of you and the firm. In today's digital-first world, your online presence has become an extension of your professional reputation.
This interactive workshop will help you optimize your LinkedIn profile to ensure it accurately reflects your expertise, strengthens your professional credibility, and aligns with Cooley's brand and market position. This is a practical, hands-on workshop.
You'll receive guidance on the key elements of an effective LinkedIn profile, along with actionable recommendations you can implement in real time.
Whether you're building new relationships, strengthening existing ones, or simply ensuring your professional presence reflects the quality of your work, this session will help you maximize the value of your LinkedIn profile and represent both yourself and Cooley with confidence.
Please register below for a workshop that fits your schedule using your Cooley email address.
Workshop 2
LinkedIn Posting & Engagement Strategy
Your LinkedIn profile creates the first impression. Your content reinforces it.
In this interactive workshop, you'll learn how to build a consistent, authentic presence on LinkedIn that strengthens your professional reputation, expands your influence, and keeps you top of mind with clients, prospects, referral sources, and your broader professional network.
This is a practical, hands-on workshop. We'll show you how to post content that reflects your expertise, communicates your unique perspective, and supports Cooley's brand while remaining authentically you.
You'll also learn how to thoughtfully engage with new connections and how to leverage your broader network.
Please register below for a workshop that fits your schedule using your Cooley email address.
“I wasn't sure what I would get out of the sessions, but it ended being incredibly practical and helpful. I'm so happy to have an updated profile and to have learned ways to engage without it being inauthentic."
Barbara Mirza, Partner, Chair of Global Compensation and Benefits Practice Group at Cooley LLP
Register today
THURSDAY, SEPTEMBER 3
LINKEDIN POSTING & ENGAGEMENT STRATEGY
11 am ET / 4 pm GMT (60 mins)
THURSDAY, SEPTEMBER 3
LINKEDIN POSTING & ENGAGEMENT STRATEGY
3 pm ET / 8 pm GMT (60 mins)
THURSDAY, SEPTEMBER 10
LINKEDIN POSTING & ENGAGEMENT STRATEGY
11 am ET / 4 pm GMT (60 mins)
THURSDAY, SEPTEMBER 24
LINKEDIN POSTING & ENGAGEMENT STRATEGY
3 pm ET / 8 pm GMT (60 mins)
THURSDAY, OCTOBER 1
LINKEDIN POSTING & ENGAGEMENT STRATEGY
11 am ET / 4 pm GMT (60 mins)
THURSDAY, SEPTEMBER 10
LINKEDIN POSTING & ENGAGEMENT STRATEGY
3 pm ET / 8 pm GMT (60 mins)
THURSDAY, SEPTEMBER 17
LINKEDIN POSTING & ENGAGEMENT STRATEGY
11 am ET / 4 pm GMT (60 mins)
THURSDAY, OCTOBER 1
LINKEDIN POSTING & ENGAGEMENT STRATEGY
3 pm ET / 8 pm GMT (60 mins)
THURSDAY, OCTOBER 8
LINKEDIN POSTING & ENGAGEMENT STRATEGY
11 am ET / 4 pm GMT (60 mins)
THURSDAY, SEPTEMBER 17
LINKEDIN POSTING & ENGAGEMENT STRATEGY
9 pm ET / 9 am SGT (60 mins)
THURSDAY, SEPTEMBER 24
LINKEDIN POSTING & ENGAGEMENT STRATEGY
11 am ET / 4 pm GMT (60 mins)
THURSDAY, OCTOBER 8
LINKEDIN POSTING & ENGAGEMENT STRATEGY
3 pm ET / 8 pm GMT (60 mins)
FAQs
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It's a partnership between Cooley and Numentum offering two live, virtual, instructor-led workshops (60 minutes each) designed to help you strengthen your professional presence on LinkedIn, build credibility, increase visibility with key audiences, and use LinkedIn as a business development and relationship-building tool.
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Numentum is the firm delivering the workshops, led by Dan Swift (Founder & CEO, Leader Trainer). They specialize in executive and professional brand development, and are running this program in partnership with Cooley's social media team.
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A stronger, more strategic LinkedIn presence, a profile that reflects your expertise and aligns with Cooley's brand, plus a content and engagement approach that keeps you visible to clients, prospects, referral sources, and your network.
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This is an optional program, but it is highly recommended.
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Two workshops, 60 minutes each.
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Workshop 1 (LinkedIn Profile Optimization) is a hands-on session on optimizing your profile, key elements of an effective profile, plus real-time, actionable recommendations. Workshop 2 (LinkedIn Posting & Engagement Strategy) focuses on building a consistent, authentic posting habit and engaging thoughtfully with your network.
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You can attend either, but we recommend attending both to get the most from the experience.
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The workshops are live, virtual, instructor-led and highly interactive.
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Zoom.
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The workshops are recorded.
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No. You’ll just need access your LinkedIn account.
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Register through the links on this page using your Cooley email address.
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Multiple dates and times are listed (in ET, GMT, and SGT) — choose whichever works best for your time zone.
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Yes, just re-register for a different time.
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These are the only dates and times for this program.
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Yes. You will get a standard Zoom registration; it sends a confirmation and calendar invite automatically, but it's worth confirming. Check your spam when registering.
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It covers the key elements of an effective LinkedIn profile and gives you actionable recommendations you can implement in real time, so your profile accurately reflects your expertise and aligns with Cooley's brand.
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How to post content that reflects your expertise and voice while supporting Cooley's brand, plus how to engage thoughtfully with new connections and leverage your broader network.
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Yes. Both workshops are explicitly framed around aligning your personal presence with Cooley's brand and market position.
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Shannon Truax (Associate Director, Social Media, Cooley LLP) — shannon.truax@cooley.com
Contacts
Shannon Truax
Associate DIRECTOR, SOCIAL MEDIA, COOLEY LLP
Founder & CEO, LEAD TRAINER