BX Selling™
Your Buyers Have Changed
The moment a buyer agrees to a conversation, their expectations rise.
They’ve given your seller their time. Every touchpoint before and after the first meeting shapes the buyer’s decision. BX Selling™ teaches customer-facing professionals how to create meaningful pre-meeting and follow-up experiences using personalized video and targeted content, so buyers feel confident, informed, and excited to move forward.
When sellers show up prepared, personal, and precise, they don’t just earn trust, they accelerate deals and deepen relationships.
“My first deployment generated more than USD 500m of incremental pipeline during the first 12 months of the program with a 25% close rate. It was a no-brainer to bring Numentum to my current organization, and the impact has been immediate.”
Ben Elms, Group Executive, Vodafone Global EnterprisePre-Meeting Buyer Engagement. Setting the Stage for Confidence.
Buyers want to feel they’ve made the right choice in meeting with your team. That starts before the meeting ever takes place.
In this part of BX Selling™, participants learn how to use personalized video and smartlinks to deliver curated pre-meeting experiences that position them as trusted advisors, not vendors.
Sellers learn how to:
Record short, authentic videos that introduce themselves and set context for the meeting
Share personalized smartlinks that include pre-reads and relevant content tied to the buyer’s priorities
Use analytics to see which assets the buyer engages with most, revealing what matters most to them
Enter the first conversation informed, confident, and aligned with buyer interests
This approach transforms pre-meeting preparation into a competitive advantage, one that elevates the seller in the buyer’s mind before the first word is spoken.
Post-Meeting Follow-Up. Extending the Conversation with Purpose.
The conversation doesn’t end when the meeting does, and neither should the buyer experience.
This part of BX Selling™ teaches sellers how to continue building momentum through thoughtful follow-up videos and smartlinks that can be easily shared across the buying committee.
Sellers learn how to:
Send personalized video recaps highlighting key insights and next steps
Create smartlinks with tailored content for each stakeholder in the buying committee
Use engagement analytics to understand who’s involved and what each person is most interested in
Follow up on proposals with customized videos that reinforce value and clarity
This modern, multi-touch approach blends personal video and intelligent content delivery to keep buyers engaged, informed, and aligned, helping them retain more about your solution and your value than they otherwise would.
“Numentum puts our people in the shoes of the buyer versus selling a product. We’ve been able to ramp people to productivity much faster than we could on our own. Numentum became a way of working across Sales, Marketing, and Customer Success, generating more than €500m of pipeline annually with predictability quarter-over-quarter.”
KIRSTEN ALLEGRI WILLIAMS, CHIEF MARKETING OFFICER, SAP SUCCESSFACTORSFeatured in Forbes
Modernize your Sales Motions
Let’s transform how your buyers experience their journey.
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